A major new report has gathered some of the biggest names in agriculture to help predict the future of farm machinery and explore the rise of robots in farming life.
The Future of Agricultural Machinery report draws on the informed opinions of a range of leading industry experts asking them to consider the challenges facing farmers, what the future trends will be and, crucially, the outcomes for the agricultural industry.
Looking at everything from the impact of monster tractors and the labour shortage, through to autonomous machines, artificial intelligence, drones, data and alternative fuels, the comprehensive report asks what agribusinesses must do to help farmers succeed in the years to come.
The report is produced by Red Stag Media and features experts from John Deere and New Holland as well as top academics, leading professionals from Oxbury Bank and Whitley Stimpson, and a host of engineers, innovators and key stakeholders.
Key insights include a call for greater collaboration among manufacturers, an appeal to government to do more to help people explore alternative fuels and demands for greater clarity and incentives for farmers to invest in the latest equipment.
Contributors to the report discuss the arrival of autonomous agricultural machinery and the data they are generating to help advance decision making.
Kit Franklin, Principal Investigator of the Hands Free Farm at Harper Adams University, said “When autonomous tractors first came out, it all seemed a bit sci-fi to farmers and, while they liked the idea, they didn’t believe it would happen in their lifetime.
“Having now seen them, 95% of farmers are positive about autonomous machines and are asking ‘when can I have one?’ There is a real appetite out there. Seeing is believing and we’ve done it.”
The contributors say manufacturers must do more to communicate with farmers, supporting them to adopt fresh thinking and understand how the next generation of machines will deliver greater profits and yields from their land.
Chris Wiltshire, UK and Ireland Marketing Manager at John Deere, says in the report: “We all know that farming is changing, and businesses are having to adapt to a new policy environment. With so much technology out there to choose from, selecting the right innovations that will deliver the results they need will be key when making investment decisions.
“An autonomous tractor or a robot may be able to achieve a goal – but farmers will only invest if it’s going to benefit their business, so knowing what’s out there for them will be really important.”
Managing Director of Red Stag Media, Nick Glaves, says: “This report has been borne out of the conversations we’ve been having at shows and with people across the industry. The innovations in agricultural machinery are coming thick and fast and we wanted to understand how that will shape the future of farming.”