Source.ag named Startup of the Year 2024 at AgTech Breakthrough Awards

Source.ag, the provider of AI solutions for vegetable growers, today announced it has been named the Startup of the Year 2024 by AgTech Breakthrough. AgTech Breakthrough Awards recognise the best agricultural and food technology companies, products and services around the globe. With thousands of nominations, AgTech Breakthrough selected the top companies that have demonstrated outstanding achievement and innovation in the AgTech and FoodTech industry as awardees.

Rien Kamman, Co-Founder and CEO at Source.ag, said, “Being at the forefront of providing innovative technology that empowers growers worldwide to democratise access to fresh vegetables, we are honoured to be recognised in the AgTech Breakthrough Awards. Our esteemed team of plant and data scientists is committed to ensuring our solutions bring maximum value for growers globally. We are beyond grateful for the valuable feedback and continuous support of our customers, who help us ensure our innovative solutions empower growers to achieve the best outcomes. This recognition is a testament to our dedication to pushing the boundaries and delivering cutting-edge solutions that meet the evolving needs of growers around the world.”

Founded in 2020, Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world’s leading growers to build the sector’s most advanced AI. Its solutions can simulate plant behaviour for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable.

Source.ag uses AI to decode plant biology and empower growers to succeed. The company takes a hybrid approach, combining plant and data science, to analyse the underlying biology and processes behind plant behaviour. In contrast to so-called ‘black box’ models, the approach at Source.ag brings transparency and robustness, and requires less data to get started.

Source.ag’s clients include Agro Care, Thanet Earth, The Green House Growers, Grupa Mularski, Le Jardin de Rabelais, and other leading growers worldwide. Globally, more than 300+ commercial greenhouses in 16 countries use Source.ag’s solutions.

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