King – the entertainment company behind the world famous Candy Crush Franchise – has become the first buyer to invest in Earthly’s new voluntary biodiversity credits. The first credits will be delivered within the South Downs National Park.
Earthly’s voluntary biodiversity credits – which represent 3x3m squares of land, secured for 30 years – are based on the UK Government’s Biodiversity Net Gain (BNG) units. This, they say, gives the credits a trustworthy and transparent framework.
Earthly says it has also created a biodiversity credit ledger to record all credits purchased and avoid double-counting.
The first project Earthly have partnered with is the Iford biodiversity project, within the South Downs National Park. Low-quality cropland will be restored to native woodland – reconnecting previous wildlife corridors.
Earthly has been collaboratively working with King for the last two years, guiding their climate action and nature contributions.
As a business whose core values touch on ‘innovation, care and craft’, this solution was the perfect fit to further support biodiversity and a fledgling market that needs private support.
King purchased around 543 voluntary biodiversity units.
Vikki Leach, Senior Director CSR and DE&I at King, said, “As a company deeply committed to innovation, care, and making a positive impact, King is proud to support Earthly’s groundbreaking initiative. By purchasing voluntary biodiversity credits, we are taking a step towards biodiversity restoration and supporting the UK’s national goal. Our collaboration with Earthly reflects our core values and our dedication to making a positive impact on the planet.”
Lorenzo Curci, Co-founder and CCO of Earthly, said, “With the UK ranking among the most nature-depleted countries, it’s great to see companies such as King taking a leading role in exploring how new mechanisms such as this can help support nature restoration. We hope that over the long term, other businesses will start to account for their impact on nature and support projects like this.”